Clashing commercials; or, What does "toned" actually mean?

Reebok has the new line of shoes, as well as of march new commercials to promote them. Called Easytone, the boots condition the woman's butt as well as legs, so we have been told anyway. No gym. No workouts. Just wear shoes. Snake oil? Perhaps. But that's not what I'm concerned with today.

What bothers me is the picture peddled to women as the ideal. A "toned" demeanour suggests, to me as well as many others, I'm sure, an athletic physique. Maybe not the bodybuilder's, though manifestly athletic. What is presented instead, though, is the same soft, smooth, size 2 demeanour we have been sensitive all the time is the feminine ideal. Is this model's physique really much opposite from which seen in the thousand other advertisements?



Contrasted with which of fitness athlete Jelena Abbou seen in this Fahrenheit commercial, it becomes viewable how insignificant Easytone's "toned" demeanour is:



In the Fahrenheit blurb we see the woman lucidly strong as well as athletic, yet strikingly tasteful by any reasonable standard. Why can't there be more similar to this?

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